Abstract:

Under the context of new media, as the breakthrough point of environmental problems, haze pollution had quickly became a focus of public, media and government’s attention, all stakeholders exhibited various demands for haze scientific information. The communication content and its form, subject, and path of scientific knowledge dissemination presented a new mechanism: the audience of scientific knowledge dissemination had multiplied, the content and form became diversification, the number of outcomes showed explosive growth, and the update rate continued to accelerate, the communication subject spread popularity, propagation path changed from single to diversity. New media can help to promote public participation in environmental protection, which will also brought challenges for science communication work at the same time. To enhance the ability of environment protection and governance, this paper suggested that the communication channels of new media should be used effectively, the public and popularization of environmental information and scientific knowledge should be strengthened.

Key words: science communication, haze, PM2.5, new media, science popularization, environmental protection